September 15, 2012

Urban Decay Eyeshadow in Loaded Review & Swatches

So around March time Urban Decay re-released their single eye-shadows, introducing a new formula. I had already seen Urban Decay around and really wanted to try out one of their eye-shadows in their pretty packaging, their re-release finally gave me the opportunity to do so.

  • Even softer, amazingly velvety texture
  • Richer, more dense and decadent color
  • Smoother, more uniform pigment distribution and blendability
  • Longer-lasting, more crease-free wear
The secret to the new formula is our Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane color payout. Color that stays on your lids. Sparkle that doesn’t fall. And velvety, suede-like smoothness and blendability.
This amazing technology works for every shade and finish. Have you ever had trouble blending a black or purple shade? How about a matte? Every Urban Decay shade is silky, blendable, and stays put." -

The new packaging:

It's quite elegant and sleep. I did like the previous one but this one is an improvement. 

 I haven't had any experience with their previous eyeshadows, so I can't compare the two. However, one of my reasons for not previously purchasing any of their shadows was due to their shadows having some people who loved them and others that weren't as fond. I've only heard positive things with the new and improved product.

So I bought loaded, it's a very pretty dark green color and fall is the best time to wear this kind of color too. This shade is one of their 'new' ones, as in it used to be available in their palettes but it's only recently been made into a single shadow. It has a shimmer finish with a sheer luminous sheen and no glitter. It's one of their vegan friendly shades as well!

Product: It is fairly longlasting, I wouldn't say there isn't any fallout at all however dark colors are generally tricky to work with. The key is to use a little product and build. It is longlasting (over 6 hours with primer), blendable and they do a variety of different finishes.
Price: One of the reasons it took so long for me to buy was the price. $18/14 quid for a single shadow. Make sure you go for a color you know you'll get a fair amount of wear from. I guess this also explains their color variety. There are a lot of neutralish type shades available. ('Safe' colored shades) 

Here are a few comparison swatches for you guys. I'm glad that I don't have quite as many dupes as some of my other eyeshadows. 

Left to Right
UD Loaded, MUG Envy, Inglot AMC Shine 44, Inglot AMC 57

No sunlight

The obvious dupe would be MakeUpGeek Shadow in Envy which sells for $6. It has less shimmer and seems ever so slightly lighter/greener. Also the formula is slightly more difficult and you need to put in a little bit of extra effort for application, but it's still a decent shadow, especially with a decent primer. 


  1. LOADED is absolutely gorgeous :)

  2. great review! thanks for sharing!